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Create Your Personal SWOT

As we discuss in our guide, 7 Steps to Landing a Job with Impact, which you can download for free, knowing your own strengths and weakness is an important factor in how you present yourself to prospective employers. The following is excerpted from Step 3 of the guide. As always, we'd love your feedback.

strength and weakness

Perhaps the most common framework used in business planning is the SWOT analysis. This is a simple but effective way to understand a business’s internal strengths and weaknesses, as well as its external opportunities and threats.

SWOT Matrix

Building your Personal SWOT will not only give you a better understanding of yourself and of the companies and sectors you are targeting in your job search, but it will also give you a leg up in job interviews. Let’s break down the SWOT:


Knowing your strengths is important, and you should be able to present them in a clear, organized way, citing examples from your work or academic experience. To really impress prospective employers, use a competency framework to highlight your strengths. In their strategic planning, successful businesses analyze and synthesize their core competencies in order to understand their competitive advantages.

You should too.

Start with the following exercise: rate yourself on each competency based on what people you have worked with would say about your performance. These people can include academic peers or teachers if your work experience is limited. Try to think of examples that back up your claims: